Privacy & Policy
ECL respects the privacy of the online visitors to its website and is the sole owner of the information obtained through this website, unless stated otherwise. We value the trust you place in us. That’s why we insist upon the highest standards for secure transactions and customer information privacy. Please read the following statement to learn about our information gathering and dissemination practices. Note:
A. This information is not sold, shared or rented by ECL to third parties in any other way than stated in the privacy statement. Information from which the identity of an online visitor can be derived from the ECL website is voluntarily provided by the visitor. This information can be used within the ECL (and all its subsidiaries and brands) with the aim of making visits to our websites as simple and enjoyable as possible. In addition, this information may be used for analysis and providing information about the product portfolio of ECL. The customer gives explicit permission for this by visiting the site.
B. ECL captures certain information during the order process, including time, date, IP address, and other information that will be used to locate and identify individuals for combating fraud. If any order is suspected to be fraudulent, all records will be submitted, with or without a subpoena, to law enforcement agencies and to the credit/ debit/ payment instrument company/ bank for fraud investigation, as may be deemed appropriate by the Company and the Company will endeavour to cooperate with authorities to prosecute offenders to the full extent of the law.
1. Information Collection Personally Identifiable and other Information
We collect information primarily to provide better services to all of our customers. When you visit our site some information is automatically collected. This may include information such as the operating system (OS) running on your device Internet Protocol (IP) address, access time, browser type, language and the website you visited before our site. We collect and store your personal information which is provided by you from time to time when you use our Website. Our primary goal in doing so is to provide you a safe, efficient, smooth and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our Website to make your experience safer and easier. More importantly, while doing so we collect personal information from you that we consider necessary for achieving this purpose. In general, you can browse the Website without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option not to provide information by choosing not to use a particular service or feature on the Website. We may automatically track certain information about you based upon your behaviour on our Website. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analysed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, and your IP address. If you choose to buy on the Website, we collect information about your buying behaviour, preferences, and other such information that you choose to provide. If you transact with us, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information. If you choose to post messages on our message boards, chat rooms or other message areas or leave feedback or if you use voice commands to shop on the Website, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you. We collect personally identifiable information (email address, name, phone number, credit card / debit card / other payment instrument details, etc.) from you when you set up a free account with us. While you can browse some sections of our Website without being a registered member, certain activities (such as placing an order) do require registration. We do use your contact information to send you offers based on your previous orders and your interests.
2. Use of Demographic / Profile Data / Your Information
- We use the information we collect primarily to provide, maintain, protect and improve our current products and services.
- We use the information collected through this website as described in this policy and we may use your information to:
- Improve our services, site and how we operate our business.
- Understand and enhance your experience using our site, products and services.
- Personalize our products or services and make recommendations.
- Provide and deliver products and services you request.
- Process , manage, complete, and account for transactions.
- Provide customer support and respond to your requests, comments and inquiries.
- Create and manage the online accounts you manage on our website.
- Send your related information, including confirmations, invoices, technical notices, updates, security alerts, support and administrative messages.
- Communicate with you about promotions, upcoming events, news about products and services.
- We may process your personal information without your knowledge or consent where required by applicable law or regulation for the purposes of verification of identity or for prevention, detection, investigation, including of cyber incidents, prosecution and punishment of offences.
- Protect, investigate and deter against fraudulent, unauthorized or illegal activity.
To the extent we use your personal information to market to you, we will provide you the ability to opt- out of such uses. We use your personal information to assist sellers in handling and fulfilling orders, enhancing customer experience, resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products and services, inform you about online and offline offers, products, services, and updates; customize and enhance your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection. With your consent, we will have access to your SMS, contacts in your directory, location and device information and we may request you to provide your PAN and Know-Your-Customer (KYC) details to check your eligibility for certain products/services including but not limited to credit and payment products etc., to enhance your experience on the Website and provide you access to the services being offered by us, our affiliates or lending partners. Access, storage and use of this data will be in consonance with applicable laws. You understand that your access to these products/services may be affected in the event consent is withdrawn. In our efforts to continually improve our product and service offerings, we and our affiliates collect and analyse demographic and profile data about our users’ activity on our Website. We identify and use your IP address to help diagnose problems with our server, and to administer our Website. Your IP address is also used to help identify you and to gather broad demographic information. We will occasionally ask you to complete optional online surveys. These surveys may ask you for personal information, contact information, date of birth, demographic information (like zip code, age, or income level), attributes such as your interests, household or lifestyle information, your purchasing behaviour or history, preferences, and other such information that you may choose to provide. We use this data to tailor your experience at our Website, providing you with content that we think you might be interested in and to display content according to your preferences.
i. Keeping track of items stored in your shopping basket.
ii. Conducting research and diagnostics to improve the content, products and services.
iii. Preventing fraudulent activity.
iv. Improving security.
4. Sharing of personal information
5. Links to Third Party Site or Apps
Our Website links to other websites that may collect personally identifiable information about you. ECL is not responsible for the privacy practices or the content of those linked websites.
6. Security Precautions
Our Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access.
7. Social Networks Plugins
This website incorporates plugins and /or buttons for social networks in order to allow easy sharing of your favourite social networks. These plugins are programmed so as to set any cookies when assessing the page to safeguard the privacy of users. Cookies may be set, if you make voluntary use of the plugin. The collection and use of information obtained by means of the plugin are governed by the respective privacy policies of the social network.
We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us on behalf of our partners, and from us in general, after setting up an account. If you want to remove your contact information from our website all lists you can opt out.
If you are under 18 or the age of majority in the jurisdiction in which you reside, you may only use our Website with the consent of your parent or legal guardian. In any case we will not be liable for any cause of action that arose due to non-compliance with this section.
10. Advertisements on website
We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
11. Your Consent
Following subscription to the newsletter, your e-mail address is used for our advertising purposes until you cancel the newsletter again. Cancellation is possible at any time. The following consent has been expressly granted by you separately or possibly in the course of an ordering process. (I am accepting to receive newsletter from this website), you may revoke your consent at any time with future effect. If you no longer want to receive the newsletter then unsubscribe by clicking on unsubscribe option given in the email footer.
13. Grievance Officer
In accordance with Information Technology Act 2000 and rules made there under, ECL has appointed a grievance officer, who will acknowledge any consumer complaint within 48 hours of receiving it and resolve it within one month of receiving the complaint.
The name and contact details of the Grievance Officer are provided below:
Ms. Ruchi Mehra
Time: Mon-Sat (9:00 – 18:00)
If you have any concern about privacy policies or grievances with us, please contact us with a thorough description and we will try to resolve the issue for you.